Review the case study and response the below in a 3-4 page paper:
Marquis, C., Shaw, P., Tolleson, A., & Thomason, B. (September 28, 2011). The Dannon Company: Marketing and Corporate Social Responsibility. Retrieved from Harvard Business School Publishing.
Link to Article
• Should the new CSR consumer marketing strategy be proposed to the executive committee? If so, who would spearhead this strategy? How will HR be involved?
• What type of communication strategy and media channels should be suggested?
• Would Dannon have to make changes to its current CSR activities? If so, what potential implication would it have for future initiatives?
• Would speaking about Dannon's CSR efforts to consumers result in great attention toward health and nutrition generally? In greater financial rewards for Dannon?
• Would this strategy lead to greater internal investment in CSR activities?
You must use APA Formating, Reference page