Assignment:
Communication Plan
Develop a 1,400 word Communication Plan including the following:
- Discuss the marketing communication channels available for the domestic and international markets.
- Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
- Select the communication channel that is best for marketing your product or service in the domestic and international markets.
- Discuss the reach of each communication channel. (Stacy please complete this section only)
Cite at least three scholarly sources.
Format your assignment consistent with APA guidelines.