Communication objectives specify the communication

Question

You are continuing to work with the same business used in the Units 1 and 2 Individual Projects. In the U2 IP, you began developing ideas for a new campaign. This week you will begin writing a creative brief.

Part 1: Background Analysis

Based on your U1 situation analysis, analyze critical issues facing the company that could be addressed in an IMC campaign.

• List and analyze the top 3 critical issues.

• Determine what issue must be addressed in this new campaign.

It is necessary to back up your decisions with theory from the text or expert advice and real-world information from professional or scholarly sources in the AIU library. This section of the paper should be 2 pages in length and uses research from the text and articles in the library's full-text databases.

Part 2: Creative Brief

• Communication objectives: Specify the communication objective(s) for this campaign

• Target market: Identify the segment(s) you will target with this campaign

• Major selling idea: What's the single most important thing to communicate to achieve the objective?

• Key benefits: Explain why the target market should believe the major selling idea?

Answer 1

We are going to start a business that shows Individual Projects as well expanding designs for a new campaign show your best answer for critical issues which is divided into parts You are continuing to work through the similar business utilized in the Units Individual Projects. In the U2 IP, you began expanding designs for a new campaign. This week you will start writing a creative brief. Part 1: Background Analysis Based on your U1 situation investigation, examine critical issues facing the company which could be addressed in an IMC campaign. • List and examine the top 3 critical issues. • Find out what concern must be addressed in this new campaign. It is essential to back up your decisions through theory from the text or expert advice and real-world information from professional or scholarly sources in the AIU library. This section of the paper must be 2 pages in length and utilizes research from the text and articles in the library's full-text databases.