Complete the Assignment:
Write a discussion section that thoroughly describes what was "learned" in one of the mock studies
Create a 5-7 pages excluding title and reference pages
References: Minimum of 5 scholarly resources.
Use apa style
Table of Contents
Communication Channels in international Business: ............................................. (3)
Introduction: ............................................................................................ (3)
Problems statement: .................................................................................... (4)
Purpose: ................................................................................................... (5)
Research Questions: .................................................................................... (5)
Literature review: ....................................................................................... (5)
Research Design and Methodology: .................................................................. (7)
1. Primary Research: .................................................................................... (7)
2. Data collection method :..............................................................................( 7)
Qualitative Techniques Used: ......................................................................... (8)
Data Analysis Plan: ...................................................................................... (8)
Conclusion: ................................................................................................ (9)
Reference: .................................................................................................. (10)
Communication Channels in International Business
Introduction:
Today, communication has been regarded as a backbone for any organization. Through effective communication channels an organization can make progress in international business. Many leaders and owners use various means of communication for conveying information about companies into outside world. Organization nowadays is consistently striving hard to gain more business opportunities in market and adopting more sophisticated mechanism for conveying the information to its intended audience (Alessandra, 2007). Communication plays an effective role in the development of organization being it either domestic level or at the international level. Various modes of communication channel help organization to foster their business operation across the globe and it aims at increasing the sign of presence at that level. No organization can get immediate success without using proper communication channels.
When firms access the international market, it needs some solid and consolidated ways of communication for conveying information to its external and internal elements. If firms want to access the international market for gaining the market share, it must have its own effective course of actions plan with regard to latest communication tools that can serve in better ways. Communication can be either made electronically or through print media organization if organization wants to address the outside world about its intentions to launch the new products in market. For internal communication, organization usually depends on various channels like communicating through emails, messenger, and telephone or through mobile technology (Beaumont, 2009).
Problem statement:
Today, organizations face tough competition in the international market and despite of fact of using most sophisticated tools and techniques, organizations fail while delivering the intended products and service. The effective and good communication channels are regarded as an important aspect for knowledge transfer. It can, if managed properly, reduce both risks and costs since both money and time can be saved when misinterpretations and misunderstandings are avoided. The choice of appropriate transmission channels and the effective matching process are a central part of the communication process. The present research will also look at the various factors that can be considered to be causing the failure of communication channel for project. As communication is backbone for the progress of organization so present research will also look see which kind of communication channel can help firm to overcome on the barriers in communication.
The problems associated with effective function of communication arise due to the misunderstanding, accusations and hostility. Nowadays, every communication channel within the multinational organization has its limitations, and these should need to be focused while convening communication. Furthermore, it is also difficult to integrate several communication channels use into one because of heterogeneity. In order to bring smooth communication, the issues involved in the way of communication should be resolved accordingly. Some of the communication problems stem from using ineffective communication tools and techniques.
Purpose
The present study is aimed at knowing the causes of failure for companies due to poor policies on communication channel. The researcher aims at exploring the use of communication channels at international levels for addressing the outside world with respect of launching new products in market. As it is the intention and objective of all organizations to obtain sufficient market share and sustain those share for a longer time period. Thus the use of information technology for communication purpose, it is mandatory to know about the nature of project for which an effective communication plan is launched by organization. Therefore, huge focus is given to communication channels by the policy makers in organization.
Research question:
In order to determine the causes of problems associated with effective communication channels of international businesses, the present research contains contain the following questions:
• How does communication bring success to firm at the international level?
• How do communication channels help organizations to gain competitive advantages?
• How effective is communication modes in conveying the information to the targeted audience?
• How does organization improve communication channels strategies in order to increase market share at the international level?
Literature review:
During the last few years, the use of communication channel in competitive environment has increased rapidly in order to gain more market access at the international level. Significant development in the field of information and communication, many organizations realized to gain more loyalty and commitment from customers. Apparently, firm's interaction with buyers at international market is consistently supported by the technologies that strongly enable to create more awareness about products being offered in market. So marketing campaign through effective use of communication modes has become progressively interactional and frequent interaction with buyers can realize firm to offer these products and services that can satisfy the needs and wants. Bettman, J., Luce, M., and Payne, J. (2008) expressed that interactivity is trademark for the epitome change in both marketing and communication. In the same way, they outline international marketing via mobile technology as a winning source that can easily convey important information to customers about the desired products.
According to Blois (2008), many firms used the effective communication channel for marketing campaign for addressing the needs and wants of their potential customers at the international level through various means. By using the various means of communications, organization develops some comprehensive mechanism for fulfilling the needs and wants of their potential customers at the international market that also increase its business activities (Chiquan, 2010). As ultimate aim of communication for marketing campaign is to inform customers about offerings which can in return help companies to gain loyalty and credibility of customers towards their products and services at the international level. Scholars like Brannen (2009) mentioned that the individual needs and wants can be fulfilled when they are thoroughly informed about the required products by using quickest ways of communication.
It is due to use of some form of communication modes like mobile that many firms in the international market develop their strong ties with buyers and stakeholders about brand, products, services offers, through and messages which are passed on and delivered to them with huge advantages (Cameron, R. 2009).
Research Design and Methodology
The design & methodology for the above mentioned research questions will be primary research. The various stakeholders that need to be getting the information on the topic are the normal, multinational organizations' experts, communication Channels professionals, government officials and the researchers of international businesses. The paper throws some light on the evidential support required to implement the possible solutions from the past literary work done by the various researchers in the area. This will enable to gather information from varied sources as well as verify the real experience with the past literature review.
1. Primary Research:
This part of the research design aims to explain the numerous phases that were with the objective of carrying out the primary research to seek the responses to the investigation problem and let the researcher undertake the analysis to the next level for the informed approvals. The investigation will include field study since the applicants are supposed to respond in the real situation which is not altered only for the purpose of this research chiefly to study the outcome of any variation in the variable concerning to the communication channels in international organizations.
2. Data collection method:
The data will be accumulated from both primary and secondary sources. Cameron (2009) determined that while primary data is original by nature and will be collected from the chosen sample; the secondary details are basically past studies on the current topic. Both primary and secondary details have been included in order to meet the research objectives.
Qualitative Techniques Used
The purpose of this kind of qualitative research is to find the views of the people in the most unbiased manner and evaluate the responses by the researchers. (Myers et al, 2007) The environment chosen by the researcher are such that the participants are comfortable, easy and secure to elicit maximum and sincere efforts and they talk about their point of view openly. The questions are mainly open ended and "yes" or "no" questions are avoided. The flexible approach is helpful to the researcher and mainly applicable to the group interviews or personal interviews. The researcher should deliberate in what degree the interview questioning is "recursive." As applied to questioning, what has been said in an interview is used to control or define extra questioning. (Myers et al, 2007)
The method used is the in-depth interview of the experts who work in the organizations that are responsible for the effective functioning of the communication within the organizations. The process of the interview will be as follows. A loosely structured interview questionnaire will be formed in order to indicate the flow of conversation with the experts so as to direct the conversation in a particular format and address all the important points. The structure will enable the interviewer to ask relevant questions along with providing enough time and opportunity to the expert to put forth the central as well as peripheral solutions to the problem.
Data Analysis plan:
The data analysis plan for qualitative data will be diverse with regards to the present study. The qualitative data being narrative or descriptive by nature will be collected and stored by the interviewer. As it was not possible to measure or quantify the qualitative responses, it was mentioned in the same manner as collected. However, the responses are gathered by interviewer in ranks high, medium and low. The Data that are collected from in depth interviews are completely qualitative in nature because they are collected on the basis of individual' opinion and the number of participants are very less (8-10) and the profile of the participants is kept as uniform as possible to avoid any kind of argument and clash of opinions.
Conclusion:
The conclusion will be supported in the light of the gathered data and it will be fully analyzed with regard to research questions and responses from chosen sample. . The conclusion will also be supported by the literature review.
The conclusion will also highlight about the potential of usage of communication channel at international level. In conclusion part, the researcher will give some recommendation which will be tied with research question for fostering the use of communicational channel at international level.Reference
Alessandra, A. (2007). The stairs of customer loyalty. [S.l.: Electronic & Database Pub.].
Beaumont, J., and Sparks, L., (2009), "Information technology is a source of competitive advantage", International Journal of Information Resource Management, 1(1), pp.28-36.
Bettman, J., Luce, M., and Payne, J. (2008). "Constructive consumer choice processes". Journal of Consumer Research, 25 (3), pp. 187-217
Blois, K., (2008), "IT and marketing strategies in service firms", Service Industry Journal, 7(1), pp.14-23.
Brannen, J. (2009) ‘Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), 8-12.
Cameron, R. (2009) 'A sequential mixed model research design: design, analytical and display issues', International Journal of Multiple Research Approaches, 3(2), 140-152,
Chiquan, G., Anand, K., and Pornsit, J. (2010) "Customer satisfaction and profitability: is there a lagged effect". Journal of Strategic Marketing, 12(3), pp. 122 - 129.
Myers, M.D., and Newman, M. (2007), "The qualitative interview in IS research: Examining the craft," Information and Organization, pp 2-26.