Communication channels for companies
Problem: How important do you think blogs, Twitter, Facebook, and similar sites are as communication channels for companies?Is this a trend that will continue to grow, or is it a fad?
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Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort.
How has advertising changed, and how has it remained the same?
When embarking on household improvement projects, you might very well start at Home Depot
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How important do you think blogs, Twitter, Facebook, and similar sites are as communication channels for companies?
How do you think the company's needs and the market's need work together or coexist?
Select a speech from any online source- TED, youtube, the History Channel, sweetspeeches or AmericanRhetoric
Do you think as a marketer, one would need to know who their target audience was before they started looking at which types of vehicles to use?
Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?
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