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Communicating with visual analytics

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Communicating with Visual Analytics

Question 1. Visual analytics are useful tools for both developing insights and persuasive communication. Choose an article from the Wall Street Journal that incorporates a visual analytic graphic. Identify the type of visual representation used (e.g. scatterplot), and describe how the visualization is used as a persuasive tool. Would alternative visualizations or choices have been more effective? See the Davenport & Kim book for a list of visual analytic types.

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Business Management: Communicating with visual analytics

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