Problem: Ed started Watseka Winery on his North Carolina farm when he switched from growing tobacco to growing grapes. After going through the various steps in the new-product development process, Ed and his fledgling company finally entered the commercialization stage of the new product development process. Ed knew that to succeed in selling the wine, the company would have to
- decide what stage of the product life cycle the product was in.
- determine the appropriate product bundling strategy.
- do the appropriate concept and environmental testing.
- promote the product to distributors and retailers to get wide distribution.