Question 1: Identify the main elements of the marketing concept and summarize the advantages of the marketing philosophy to commercial and non-commercial organizations.
Question 2: Describe what you understand by the term market segmentation and describe two segmentation methods broadly used in the hospitality industry.
Question 3: Explain three popular pricing policies and justify their popularity in the Hotel and Catering industries.
Question 4: Write notes on three of the given:
a) Primary data
b) Secondary data
c) Trade fairs
d) Public relations
Question 5: Describe the contributions that sales promotions can make to the marketing of hospitality products and services.
Question 6: As the Marketing manager of a chain of hotels, assess the benefits and drawbacks of three popular advertising media of your choice.
Question 7: Describe the value of the Product Life Cycle to the marketing of products and services and summarize the practical limitations of this model.
Question 8: Advise one of your clients on the main topics to be comprised in a typical annual marketing plan of hospitality organizations.