FedEx has become a critical link in the distribution network of both small and large firms. With its efficient and strategically located superhub in Memphis, FedEx has truly revolutionized the shipping industry.
View the company's website at www.fedex.com.
a. Comment on how the website's overall design reflects the services the site promotes.
b. Why does FedEx so prominently display a "News" area on its website?
c. Does FedEx differentiate between small and large customers on its website? Why or why not?