Milestone Three: Outline Your Campaign Strategy Guidelines and Rubric
Overview
For Milestone Three, you will submit an explanation of at least three to five appropriate PR strategies that could be used to develop your campaign. Provide a rationale for why each strategy was selected. Then define the PR tactics proposed to execute the campaign strategies, delineating the set of methodologies and approaches necessary to introduce your new product or service to the marketplace.
Be sure to compare your tactics with contrasting approaches while providing justification for the tactical approaches selected.
For example, one of your strategies could be to use Facebook alone to launch the product or service. The justification is that Facebook provides large numbers of the appropriate audience for the product. The tactic could be a series of daily posts describing the features and benefits of the product or service. This is a casual example. You will be expected to provide more detail.
For each of the PR strategies chosen, the following critical elements must be addressed:
1. PR Strategy: Identify three to five (3-5) PR strategies you have considered for your PR campaign proposal.
2. Explain PR Strategies: For each of the PR strategies, list and explain the PR strategies chosen to introduce your product or service to the marketplace.
3. Rationalize Strategy Selection: Identify the pros and cons of each strategy. Justify why you chose these particular strategies. Why is each strategy effective for introducing a product or service?
4. Identify PR Tactics: What tactics are best suited to implement each of your chosen strategies? Why did you choose those tactics? Outline the pros and cons of various other tactics. Justify why your tactics will be the most effective at introducing your product or service.
Requirements of Submission: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, and APA format. Page length requirements: 3-5 pages, not including title page and references.