1. Collect/Post two advertisements and comment on how they apply to the cultural environment (use the areas suggested by the chapter as a place to begin). What effect do cultural values and beliefs have on consumption?
2. An economics professor asked your advice, as an organizational behavior student, about how to motivate her first-year students. With reference to equity theory, goal setting theory, and expectancy theory, what suggestions would you give this professor? What would you advise?
a) Expectancy Theory
b) Goal Setting Theory
c) Equity Theory