Coke ability to compete in the market


Problem 1: What do you think has contributed to Coke's ability to compete in this market?

Problem 2: What competitive strategy would be most likely to allow an organization to develop a sustainable competitive advantage? Is this what Coke is doing?

Problem 3: What do you think Coke is going to have to do to maintain its strong competitive position?

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Marketing Management: Coke ability to compete in the market
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