Assignment:
Q1. Why is quality an important ingredient in cognitive-based decision making?
Q2. What is brand loyalty, and what role does it play in low-effort decision making?
Q3. How do price and value perceptions affect low-effort decision making?
Q4. When is affect likely to be more of a factor in low-effort decision making?
Q5. If habit is a simplifying strategy, why do consumers sometimes seek variety?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.