Coca cola around the world: To price or not to price
There are 3 questions that should be answer and the answers will have to include the things we got in class so far
The questions are:
1. What are the pricing strategies adopted by Coca Cola brand in the three key markets of India, China and USA?
2. Should they have done anything differently? In which market and why?
3. Was the price decrease the right move in India? Why? What were the consequence for both companies?