a) Identify a hospitality franchise industry which is suitable for co-branding. Establish two reasons a business in this industry is suitable for co-branding.
b) Expound on the prevalence of co-branding and guess on how co-branding will be different 20-years from now. Consider international markets, cross industries and so on.
c) Assess co-branding techniques to decide which one is the most efficient. Describe your decision.