Question:
Completely redesign the IBM LOGO Use word, PowerPoint,or any application. The logo should represent the values of the organization. Using PowerPoint to create a presentation to sell your logo. It will be 5 slides long.
The first slide describes the features of the new logo. Include the logo itself, along with the text describing the color selection, font choice. The 2nd slide create a one page ad that combines images, words, and the logo itself, that introduces the new IBM to the employees, customers, and shareholders.
The last few slides develop a written rationale as to how your design addresses the values of the organization and how the new logo would be perceived by the employees, customers, and shareholders.
These three, very different audiences may perceive the logo in very different ways