Write topic as well.
TOPIC: Health and fitness industry
Discussion on theory maximum 20%
. This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations
. References Harvard style