Classic airline-problems and opportunities
Problem: Based on the Classic Airlines scenario, answer the following questions:1) What is the situation?2) What challenges exist?3) What opportunities exist?4) What is the problem?5) Is there a problem?6) Is it worth solving?
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I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan.
There are five levels in Maslow's pyramid. At the base are physiological needs. Then come safety, social belonging, and esteem, and at the top, self-actualization, which is where people are more likely to have peak experiences - what ought to be,
The same situation, but with an added twist. It's the last day of the fiscal year and the salesperson is $90,000 short of her annual sales quota. If she makes quota, she'll receive a $20,000 bonus and be invited to the company's annual sales conve
Problem: Based on the Classic Airlines scenario, answer the following questions: 1) What is the situation? 2) What challenges exist? 3) What opportunities exist?
Question 1: How can a company capture customer feedback without alienating customers in the process? Question 2: Are there situations in which you as a customer are more likely to provide feedback?
It's been estimated that the proposed "environmentally friendly" changes will cost the school approximately $1.8 million dollars (installing solar panels on dormitories and classroom buildings, dealing with waste in environmentally friendly ways,
While the terms "marketing" and "sales" are often confused and used interchangeably, they are not synonymous. Compare and contrast these two functions within an organization.
I need to do the following to complete the product marketing: (1) What will be the distribution strategy (channel of distribution) from manufacturing to distribution? (2) Which of the promotional mix elements will you use?
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