Classic airline-problems and opportunities
Problem: Based on the Classic Airlines scenario, answer the following questions:1) What is the situation?2) What challenges exist?3) What opportunities exist?4) What is the problem?5) Is there a problem?6) Is it worth solving?
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I am responsible for identifying quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of our marketing plan.
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The same situation, but with an added twist. It's the last day of the fiscal year and the salesperson is $90,000 short of her annual sales quota. If she makes quota, she'll receive a $20,000 bonus and be invited to the company's annual sales conve
Problem: Based on the Classic Airlines scenario, answer the following questions: 1) What is the situation? 2) What challenges exist? 3) What opportunities exist?
Question 1: How can a company capture customer feedback without alienating customers in the process? Question 2: Are there situations in which you as a customer are more likely to provide feedback?
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I need to do the following to complete the product marketing: (1) What will be the distribution strategy (channel of distribution) from manufacturing to distribution? (2) Which of the promotional mix elements will you use?
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