In performing a competitive analysis it is important to understand what makes up a service area profile. The first step is to define what are the geographic boundaries; how far should the competitive analysis reach. You can then look at the key competitive indicators. According to our authors; Swayne, Duncan &Ginter (2013) these indicators are, "Economic, Demographic, Psychographic and Health Status Indicators (p.91).
Class, can you give an example of how these indicators might impact a service area of a healthcare provider of your choice.
Swayne, L. E., Duncan, W. J., &Ginter, P. M. (2013). Strategic management of health care organizations (7th ed.). Hoboken, NJ: Wiley.