Citibank's e-Business Strategy for Global Corporate Banking:
Analyze the case study based on the questions given below.
1) How does Citibank differentiate its e-business product offering from that of its competitors? How could Citibank create its own competitive advantages in the market place?
2) Citibank's strategic intent is to convert its traditional money management business into an e-business framework. How does Citibank transform its traditional assets into digital assets? What issues, if any, do you envision that Citibank must overcome in order for the implementation to be successful?