I need assistance with this project (Cisco Article).
Problem 1: How is building a brand in a business-to- business context different from doing so in the consumer world.
Problem 2: Is Cisco's plan to reach out to customers a viable one? or Why not?
Reference: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.