CircuitTown commenced a gift card program in January 2016 and sold $13,000 of gift cards in January, $16,800 in February, and $20,100 in March of 2016 before discontinuing further gift card sales. During 2016, gift card redemptions were $8,450 for the January gift cards sold, $4,550 for the February cards, and $6,550 for the March cards. CircuitTown considers gift cards to be “broken” (not redeemable) 10 months after sale.