Question: Choose two multinational companies, each based in a different home country, and visit their respective websites. Peruse these sites for information that is directed at three company stakeholders: employees, customers, and the community.
Make a list of the types of information that are on the site and indicate how the information might be used and perceived by these three stakeholder groups.
- What differences and similarities did you find between the two companies?
- How are the differences attributable to cultural nuances?