Choose two components of the new product development, Marketing Management

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Choose two components of the new product development

Assessment Task:

Choose two components of the new product development process e.g. idea generation, product development, market analysis, commercialization or product launch and describe and analyse the product development strategy adopted by an energy company as it attempts to build an effective international innovation strategy.

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Marketing Management: Choose two components of the new product development

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Marketing Management: Choose two components of the new product development

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