· Describe Porsche's history and its 4Ps (Product, Price, Place, and Promotion).
· Explain the current situation of the organization in the market (industry, market, and general environment analysis).
· Assess the financial performance and condition of the organization.
· Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
· Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
· Describe your recommended organizational structure.
· Explain your plan to measure the success of your strategic plan.