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Choose one of the companies featured in the text or any

Question: Conducting a SWOT analysis

Choose one of the companies featured in the text (or any that interests you).

· Gather information from the company's website and other published data to prepare a SWOT analysis.

· Compare your analysis with that of a colleague on your course.

· Identify any differences between you in terms of the factors identified, and the significance given to them. What do those differences tell you about the value of the SWOT method?

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Management Theories: Choose one of the companies featured in the text or any

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Management Theories: Choose one of the companies featured in the text or any

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