Choose one large multinational corporation that operates in a number of countries to learn how its public relations activities differ from country to country. Examples of multinational corporations include General Electric, Nissan, Nestle, ExxonMobil, and Siemens.
A manufacturer in Asia or Europe is planning to introduce a new product for sale in the United States. Identify and describe the three most important things the manufacturer needs to learn about the U.S. in order to develop an effective public relations plan for the product introduction.