Choose one item from the following list that you understand well enough to evaluate. Develop several criteria of evaluation that you could defend to distinguish excellence from meritocracy in the US area. Then choose an item you don’t know much about and explain the research you might perform to discover reasonable criteria of evaluation for it. Smart phones, NFL quarterbacks, fashion designers, Navajo rugs, UN secretary generals, contemporary painters, hip-hop bands, organic vegetables, athletic shoes, historic U.S. battlegrounds, breeds of dogs, former British prime ministers.