INDIVIDUAL ASSESSMENT
PART A - Submission of Project outline, structure and chosen references for the Literature Review and Critical Analysis of the given topic
PART B - Submission of Literature Review and Critical Analysis of the given topic Assessment 1 Individual Literature Review
Suggested Word Length 2000 words
Brand switching (or Churn) is a major problem in the telecommunications industry. You are required to review the current literature on Brand Switching and write a literature review which could be suitable for publication in an academic marketing journal
Your essay must include at least 7-10 current peer reviewed (scholarly) journal articles in addition to any textbook references.
The Literature review is in TWO PARTS
PART A - Project plan, structure and chosen references in a summary of no more than 250 words uploaded to Moodle by week 3
PART B - The literature review of upto 2000 words uploaded to
Topic
Analysis of academic literature on topic
Identified the
Dominant contemporary themes and critically discussed them
Correctly analysed the real world applications of the concept and applied the relevant theories
Presentation and referencing
Assessment 2 Group Marketing Strategy Report & Presentation Working in groups of no more than three you are required to develop a detailed marketing strategy for the introduction (or launch) of a new product or service into the Australian market, although this may also include other geographic areas as well. Your marketing plan must include detailed analyses of customers and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy. The choice of product or service will depend on the interests of the group members, it may be an existing product overseas or your own business idea.