STEP 1: CHOOSE AN ORGANIZATION
Choose an organization that does marketing. Use the guidelines below as you make your selection. Make it easy on yourself and choose an organization you're interested in, and for which you can observe the marketing efforts.
If you choose a very large organization that markets many different products, focus your paper on one product or product line. For example, if you choose Chevrolet, don't address trucks but choose a particular model of truck, or Corvettes.
STEP 2: EXPLORE THE ORGANIZATION'S CURRENT MARKETING ACTIVITY
Take a few minutes to research where and how this organization is conducting marketing activities. What marketing tactics and channels is it using? Who is it reaching?
STEP 3: POST TO THE DISCUSSION FORUM
Go to the "Analyzing Marketing Efforts" discussion forum in the LMS course shell. Put the following information into your post:
- Company name
- Headquarter location (city, state/province, country)
- Industry
- Web site
- Why you chose this organization
- What marketing efforts you can see the organization doing