Question: 1. Distinguish between variety and assortment. Why are these important elements of the retail market structure?
2. Choose a small, independent retailer, and explain how it can compete against a large national chain.
3. What do off-price retailers need to do to compete against other formats in the future?
4. Compare and contrast the retail mixes of convenience stores, traditional supermarkets, supercenters, and warehouse stores. Can all of these food retail institutions be successful over the long run? How? Why?