Choose a product for an environmental analysis. Research an environmental analysis for your selected product.
Write a 1,750- to 2,100-word paper in which you include a descriptive analysis of the following:
The product
- Main features of the product
- Major benefits received by those using the product (How is it innovative?)
- Current branding strategies
A description of pricing used at distribution levels and consumer levels
Target market
- Demographic or psychographic profile
- Identification of the overall market size
Distribution: the plan for distribution
Competition -
-A definition/delineation of
- Current market share
- Competitive marketing strategies
- Product attributes
- Promotion
- Pricing
- Services offered
- Distribution network
-Discussion of strengths, weaknesses, and competitive trends.
-Financial analysis
- Overall industry sales and market shares by segment and geographical region
- Profitability analysis including projected revenues and expenses
Other factors, including -
Trends
Events
External conditions that may affect the product launch:
- Social
- Cultural
- Demographic
- Economic
- Technological
- Political
- Legal
- Regulatory
- Ethical factors considered
Format your paper consistent with APA guidelines.