Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline. Include the following element: 1. Specific campaign objectives, 2. identification of the target, 3. Detailed description of the social media marketing activities, 4. Metrics to be used to judge campaign success, 5. Timeline for the specific campaign, 6. Budget for direct cost incurred, 7. Once you've completed your outline, write an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing of the business.