Assignment task:
The city of Hannibal, Missouri, is well-known for being the childhood home of famous American author, Mark Twain, and inspiring the setting of many of his classic books (The Adventures of Tom Sawyer, Adventures of Huckleberry Finn, etc.). The city has multiple Twain-related sites and museums, plus gift stores that sell Twain-related merchandise. One Mark Twain-related store, Twainabilia, has operated for years without a website, until this year, when they hired a company to create an ecommerce store that allows them to sell and ship the same unique Twain merchandise they sell in their Hannibal store (books, shirts, art, bags, decorations, etc.). Twainabilia understands that their new website needs to build authority in order for their products to show up in search results for their target keywords ("mark twain memorabilia" "mark twain shirts" "mark twain art," etc.) and has asked for your help. You are going to create an initial link building strategy to assist the company. Your client recommendations should be relevant and realistic to achieve, based on your research, using tools like SEMrush, Moz Link Explorer, BuzzSumo, or Google Trends. Deliverables: One content marketing link building idea (See SEO Ch.11.2 for ideas); assume it will be published on