Characterize the non-market environment
Problem: Using the fours I's—issues, institutions, interests and information—that characterize the non-market environment, develop an analysis of the fast food industry using McDonald's as your primary focus.
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"An effective market strategy is necessary for successful performance, but is not always sufficient. An effective non-market strategy is rarely sufficient, but for most firms it is necessary for successful performance."
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Using the fours I's—issues, institutions, interests and information—that characterize the non-market environment, develop an analysis of the fast food industry using McDonald's as your primary focus.
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Create a Total Rewards Strategy with recommendations.
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