Write a 3-4 page paper addressing a situation in which you are called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. Knowing communication must always be designed with the audience in mind, answer:
• What characteristics of the audience must you consider?
• What communication channels are appropriate? Explain.
• What are some considerations to keep in mind given the diversity of the audience?
• How do you ensure your message is effective?