Characteristics of strategic thinking


Apply strategic thinking to answer the following questions:

a. Based on the five characteristics of strategic thinking, what mistakes did the managers in Convenience Cookware make that led to the problems in this case?

b. What changes would you recommend to Convenience Cookware that would help them to prevent these kinds of problems from recurring? Consider their goals, internal structures, competencies and activities in your answer.

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Marketing Research: Characteristics of strategic thinking
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