Channels of distribution
It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Why?
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Consumer action groups are divided into two categories: temporary and enduring. Which of the following is an example of an enduring consumer action group?
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The Intrinsic Audience Interest Theory of news coverage is based on which of the following premise(s)?
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