Course Learning Outcomes:
1. Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organization's competitive business strategy in a global context
2. Demonstrate skills and abilities in collecting and analyzing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
Assignment Task:
Imagine you are a research consultant. You have been tasked with completing the following; a) PESTEL analysis and b) Porter's 5 Forces analysis to identify the key forces of change in the global pharmaceutical industry as depicted in the Case Study.
Assignment 2 will be based on an extended case study of the Pharmaceutical industry. Please ensure that you read this case study thoroughly and please build on this case study by carrying out your own research to update and add further context to the international business environment for this particular sector.
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