Case Scenario:
Through an e-mail, you inform the vice president of your company, Mr. Smith, that it is informative to obtain a good understanding of the industry environment when developing a strategic plan. You also explain to Mr. Smith that you will be submitting a report for his review conducting an analysis of the cell phone industry. You inform him that the analysis is a critical component of the business plan, and eventually, the topic will arise when presenting the final conclusion to the board of directors.
For this assignment, you must submit a report consisting of 850-1,000 words in which you discuss and assess the cell phone industry in terms of each of Porter's five (5) forces of competition. In the report, you must also assess the industry's overall attractiveness and identify several of the key success factors.
For full credit, you must address the following in your report:
Analyze the cell phone industry.
Discuss and assess the cell phone industry in terms of each of Porter's five (5) forces of competition.
Assess the industry's overall attractiveness.
Give examples of other cell phone companies, and address how they have done in the global marketplace.
Identify five (5) key success factors for a cell phone company.
Address the long-term goals for your company's cell phone.
Discuss the competitive environment of the cell phone industry.
Identify the overall objective of the cell phone (be creative and address what type of cell phone your company is trying to design).
Note: Use the library, Internet, textbooks, and/or any other materials to construct your report. Also, make sure to reference all sources using APA style formatting.