Ceate a situational analysis for boscovs develop a

Question

Boscov's Case

You are the Director of Marketing for the Boscov's Department Store. Your objective, given by your boss, Al Boscov, is to increase revenues by 10% for this holiday season over last. Boscov's generates 30% of their revenues over the holidays. According to Jim Boscov (Vice-Chairman) Boscov's has 43 stores and enjoys revenue just above $1 billion - about 5 percent from online.

1. Create a situational analysis for Boscov's.

2. Develop a sustainable marketing campaign that fits within the culture of Boscov's organization and one that will reach your goal of increasing the holiday sales. How does it reach (influence or impact) your target market? Explain why you think it will work for this market. What customer feeling would expect from your campaign? How will it resonate with your customers?

Answer 1

In this task, you have to consider that you are the Director of Marketing for Boscov's Department Store. The main aim, given by your boss, Al Boscov, is to raise revenues by 10% for this holiday season. Boscov's produces 30% of their revenues over holidays. According to Jim Boscov (Vice-Chairman) Boscov's consists of 43 stores and enjoys revenue just over $1 billion to around 5 % from online. On that basis, perform: 1) Prepare a situational analysis for the Boscov's. 2) Build up a sustainable marketing campaign which fits in the culture of Boscov's organization and one which will reach your aim of raising the holiday sales. Illustrate how does it reach (affect or impact) your target market? Describe why you think it will work for the market. Write the customer feeling which would predict from your campaign? Illustrate how will it resonate by your customers?