Cause Marketing is a very popular concept in marketing strategy today. It is defined as a wide variety of commercial activity that aligns or joins a company or brand with a cause to generate business AND create societal benefits.
Do you think consumers want to do business with companies that do good? Do you think consumers are cynical or skeptical about the real motives of cause marketing? Do you think we are seeing come "consumer fatique" in regards to cause marketing? Can you think of some examples of "good" cause marketing today?