Problem: Manufacturer of bed sheets labels and categorizes the sheets before distributing them to its retail outlets. The labels are based on the durability and softness of the sheets. The label "Good" is for sheets that have a thread count of 200-300 and are made of upland cotton. The "Better" label is for sheets that have a thread count of 300-500 and are made of Supima cotton. The "Best" label is for sheets with a thread count of 500-800 and are made of Egyptian cotton. Which function of marketing is best illustrated in this scenario? Multiple Choice risk taking positioning' grading selling