Categories in leveraging competitive advantage


Problem: Examine the home page of Anheuser-Busch InBev and explore the six categories in leveraging competitive advantage that helped the company become the number one brewer in the world.

Six Categories of Advantage:

  • Customer Market
  • Products/Services
  • Business System/Value Chain
  • Assets/Resources
  • Partners
  • Scale/Scope.

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Strategic Management: Categories in leveraging competitive advantage
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