Assignment:
Q1. How have retail institutions evolved over time according to the Big Middle concept? Provide an example of a specific retailer that operates within each of the categories identified in the model.
Q2. Why don’t traditional department stores have the same strong appeal to American consumers that they once enjoyed during their heyday in the last half of the twentieth century? Discuss which types of retailers are now competing with department stores.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.