Review the case and response to the following:
CASE :WARNER MUSIC GROUP'S DIGITAL STRATEGY
Questions
1 Why did WIG change their distribution strategy?
2. Why did it develop a deal with YouTube? Is this a strategic alliance?
3. Why did WMG start its digital-oriented strategy?
4. Explore the ad arrangement with Outrigger. Does it make sense? Why?
5. Identify the activities in strategy initiation and strategy formulation in this case.