Assignment:
Read the Zeo, Inc. case study. Zeo, founded by a group of college friends has developed a new sleep aid technology. Answer these questions:
- What are the advantages/disadvantages of founding a company with friends?
- How did the founders identify and entice stakeholders to join their board of directors?
- Why did the founders seek a new CEO? What was the process they used to select the CEO? If this were you, would you do that or would you want to run the business yourself?
- How did the role of each founder change as the business grew?
- How does a company maintain its culture when it is professionalizing with a large top management team?
Make sure paper body starts with a summary where there is a statement of thesis (overview of the points to be made), continues with a discussion (or specific answers to specific questions), and ends with a conclusion. The five specific questions should be annotated and have specific answers. Please double space-it's easier for the grader to make comments.