Case Study:
Watch the case study below of Susan and her friends Frank & Jimmy. (view the case study script below)
After you watch the case study, please answer the questions:
- What critical errors do you see in the initial planning phase of the Clean-Air Carpet Cleaning Company?
- What economic factors do you think Susan, Frank, and Jimmy should have included in their plans for the Clean-Air Carpet Cleaning Company?
- What operational improvements would you have suggested for the Clean-Air Carpet Cleaning Company?
- What do you think were the main factors contributing to the failure of the Clean-Air Carpet Cleaning Company?
Case study video: https://extmedia.kaplan.edu/business/MT499/Unit_1/index.html
Case study script:
https://extmedia.kaplan.edu/business/MT499/Unit_1/MT499%201204A%20Unit%201%20Discussion%20Video%20Script.pdf
You may use the following references:
Uggla, H., & Filipsson, D. (2009). Business and brand strategy: A framework for integration. ICFAI Journal of Business Strategy, 6(2), 27-42. Retrieved from Retrieved from https://web.ebscohost.com.lib.kaplan.edu
Verreynne, M., & Meyer, D. (2010). Small business strategy and the industry life cycle. Small Business Economics, 35(4), 399-416.