Assignment:
Case Study: Small Business Owner to Customer-You're Fired!
As the owner of WebTastic, a small business that designs and hosts Web sites, you value your clients and understand that the recession has affected everyone. But lately you've realized that some clients are sapping your business's already stretched resources. One of your first patrons-Minnie MacElroy of Minnie's Miniscule Miniatures-has been a demanding client from the get-go. She asked for changes to the site design she had already approved, forcing you to put in more hours than your quote covered. Once the site went live, Minnie consistently badgered you to make other changes so often that you did them without charge just to get her off your back. When her monthly hosting fee started becoming erratic, you agreed to let her slide until her business picked up. But now she's six months delinquent.
Despite repeated phone calls and several letters asking her to make a payment, you have received nothing. As a business owner, you understand how difficult it is to keep your doors open. You have had to lay off yourbest Web designer and are now doing your own bookkeeping instead of paying for that service. The contract MacElroy signed has a provision that if an account remains unpaid, WebTastic may opt to render the site nonfunctional. The contract also states that WebTastic retains the copyright on the design of any site it has created. While you are hesitant to lose any business in this economic climate, you have decided that some clients are more trouble than they are worth.
Assignment Instructions:
Write a 3-5 page negative news letter informing Minnie that you are closing down her site. Should you fully explain that she has been a difficult customer, or should you rely on her lack of payment as your reason for breaking the contract? Address your letter to Ms. Minnie MacElroy, 27694 Bay Point Lane, Bonita Springs, FL 34134.
Assignment derived from Dr. Guffey's Business Communication Newsletter
Assignment Expectations:
Write a negative letter (3-5 pages).
Write a (150 word) summary explaining why you used the principles you used in writing your letter