Case Study:
Business case
Read the Otis Elevator Case. Then answer the following question.
Question1: What is OTISLINE? Did OTISLINE improve or make worse the ability to observe the performance of the service organization? If so how?
Question2: What was Bousbib's "stretch" goal in early 2002? What IT project did Otis view as the critical piece in attempting to achieve this goal?
Question3: Please develop a Porter's competitive model of the elevator market. Decide whether you think each of the five forces is strong or weak, and give some explanation to support your view.